Football fans are being warned to stay vigilant against 'ruthless' fraudsters when purchasing match tickets online. A recent study reveals that an estimated £2.5 million has been lost to scammers over the past two years, with at least 12,000 supporters falling victim to ticket fraud. Lloyds Bank reports that their own customers alone lost around £500,000 during this period.

The Scale of the Problem

When extrapolated nationwide, the financial impact of ticket scams is staggering. The 'Stop! Think Fraud' campaign has been launched to raise awareness about these online purchase scams, which often target sold-out matches and lure fans with discounted prices. Lord Hanson, the Minister for Fraud, emphasized the severity of the issue: "Fraud is a ruthless crime that preys on our passions, our trust, and our excitement."

How Scammers Operate

More than 75% of football ticket scams last season originated on social media platforms. Fraudsters often create seemingly genuine offers, such as 'first come, first served' deals, to exploit desperate fans. These scams are particularly prevalent among supporters of top clubs like Liverpool, Arsenal, Manchester United, and Chelsea.

Who is Most at Risk?

Supporters aged 25-34 are the most frequent victims, accounting for 28% of cases, followed closely by those aged 18-24 (26%). Younger fans, often eager to attend high-profile matches, are more likely to fall for these fraudulent schemes.

Steps to Protect Yourself

Lord Hanson advises fans to only purchase tickets directly from clubs, their official partners, or legitimate resale outlets. Additionally, new Premier League rules for the 2026-27 season will require clubs to offer 70% of their tickets digitally, which is expected to provide greater protection against ticket touting.

Key Takeaways

• Be cautious of offers on social media and unofficial platforms.
• Verify the legitimacy of ticket sellers before making a purchase.
• Take advantage of digital ticketing options to reduce the risk of fraud.

Football is a game of passion, but it’s crucial to stay informed and vigilant to avoid falling victim to these 'ruthless' scams. By following these guidelines, fans can ensure they enjoy the game without the added stress of fraud.