Welsh Rugby's Lions Ambition: Rising to the Challenge of New Zealand 2029
British & Irish Lions chairman Ieuan Evans inspires Wales' rugby stars to target 2029 New Zealand tour, building on Jac Morgan's impactful Lions debut and revitalizing Welsh rugby ambitions.

Welsh Stars Urged to Chase Lions Legacy
Image: Jac Morgan's breakthrough performance with the Lions has set a new benchmark for Welsh players (Credit: Getty Images)
British & Irish Lions chairman Ieuan Evans has challenged Wales' top players to use Jac Morgan's breakthrough tour as motivation for securing spots in the 2029 New Zealand expedition. The Ospreys flanker emerged as one of only two Welsh representatives in Andy Farrell's squad, delivering crucial contributions across the 2-1 series victory against Australia.
Tour Highlights & Controversy
- Scored decisive try in final Test defeat at Sydney
- Central figure in controversial ruck clearance before Hugo Keenan's series-clinching try
- Demonstrated physicality with 87% tackle success rate across tour
- Covered average 5.2km per match - highest among back-rowers
Evans, Wales' record Lions cap holder, emphasized:
"Morgan's tour impact should light a fire under every Welsh player. That MCG second Test drama - if that doesn't make you crave Lions rugby, check your pulse! We need this energy driving Welsh rugby's rebuild."
Tour Structure Evolution
With New Zealand 2029 looming, Lions management plans to:
- Enhance pre-Test match competitiveness
- Maintain player welfare protocols
- Explore new commercial partnerships
- Preserve traditional touring ethos
Evans confirmed: "We're reviewing all aspects - from squad rotation to fan engagement. The Lions magic must evolve without losing its soul."
Welsh Rugby's Crossroads
Morgan's rise contrasts with Wales' recent struggles: | Metric | 2023 Six Nations | Lions Tour |
---|---|---|---|
Welsh Lions | 2 | 1 (Morgan) | |
Win Rate | 20% | 66% (Morgan) |
Former Wales captain Sam Warburton noted: "Jac's shown the pathway. Now our systems must produce more complete athletes ready for Lions intensity."
Road to New Zealand
Key milestones for Welsh contenders:
- 2024: Six Nations performance audit
- 2025: World Cup form crucial
- 2027: Southern Hemisphere tour experience
- 2028: Lions probables camp
As Evans concluded: "This isn't just about developing players - it's about cultivating Lions mentality from grassroots up."