Rapper Snoop Dogg has officially joined Swansea City as a co-owner and investor, marking a significant moment for the Championship club. The announcement came after Snoop Dogg acquired a minority stake in the club, following in the footsteps of football legend Luka Modric, who also joined the ownership group earlier this year.

A Surprise Partnership

Snoop Dogg, whose real name is Calvin Broadus, was revealed as the face of Swansea's 2025-26 home kit launch last weekend. This unexpected move has now been solidified with his official involvement in the club's ownership. The 53-year-old hip-hop icon expressed his excitement on Swansea's official website:

"My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City. The story of the club and the area really struck a chord with me. This is a proud, working-class city and club. An underdog that bites back, just like me. I'm proud to be part of Swansea City."

Strategic Vision

Swansea's owners, Brett Cravatt and Jason Cohen, have been actively working to elevate the club's profile and generate greater revenue. Snoop Dogg's involvement is seen as a strategic move to leverage his massive global following—over 100 million social media followers—to boost the club's reach and appeal.

In a statement, the club's owners said:

"To borrow a phrase from Snoop's back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club's reach and profile. Snoop's colossal global fanbase and audience will certainly help us do that, and he has made clear to us throughout this process just how excited he is at the prospect of joining the club."

A Deeper Connection

Snoop Dogg's love for sports, particularly football, has been well-documented. Swansea highlighted that a mural of the hip-hop artist has been unveiled in the Swansea.com Stadium's West Stand to commemorate his new role as part of the club's ownership.

Looking Ahead

While Snoop Dogg's involvement in the kit launch was unexpected, Swansea has hinted that he will play a more significant role in the club's future. The owners have emphasized their commitment to building a competitive team, and Snoop's influence is expected to support this vision.

Swansea's American owners, Cravatt and Cohen, have also been actively involved in the club's pre-season preparations, visiting the training camp in Spain and engaging with players and staff.

What This Means for Swansea

With Snoop Dogg on board, Swansea City is poised to attract a broader audience and increase its global presence. This partnership could open new doors for the club, both on and off the field, as they aim to compete at higher levels in the coming seasons.

Stay tuned for more updates as Swansea City embarks on this exciting new chapter with Snoop Dogg as a key player in their journey.