NBA and UK Government Forge $13.7 Million Partnership to Revolutionize Basketball in England

The NBA and UK government invest $13.7 million to enhance recreational basketball in England, aiming to foster inclusivity and potentially launch a new European league.

LONDON -- In a groundbreaking move, the U.K. government and the NBA have announced a joint investment of £10 million ($13.7 million) to expand recreational basketball across England. This initiative is part of a broader strategy to increase participation among women, girls, people with disabilities, and ethnic minorities, while also laying the groundwork for a potential NBA-affiliated European league.

Investment Details

The funds will be allocated to the construction of new basketball courts and the creation of more playing opportunities. This effort aims to make the sport more accessible and inclusive, providing safe spaces for individuals of all backgrounds and abilities to engage in basketball.

Future Prospects

NBA Commissioner Adam Silver recently hinted at the possibility of launching a new basketball league in Europe, in collaboration with FIBA, potentially starting as early as 2027 or 2028. Additionally, the NBA plans to host at least six regular-season games in Europe over the next three seasons, beginning with matchups between the Memphis Grizzlies and Orlando Magic in Berlin and London this January.

Government and NBA Collaboration

Prime Minister Keir Starmer and Commissioner Silver met at Downing Street in July to discuss the growth of basketball in the U.K. and explore future investment opportunities. Both parties have expressed their commitment to expanding the sport and enhancing its popularity.

Impact on the Community

Basketball is already the second-most popular team sport among young people in England, and NBA fandom among U.K. adults has surged by 24% over the past three years. This investment is expected to further elevate the sport's profile and make it a cornerstone of recreational activity in the country.

Quotes

"We are thrilled to partner with the U.K. government to provide safe spaces for people of all backgrounds and abilities to learn and play the game," said NBA Deputy Commissioner Mark Tatum. Prime Minister Starmer added, "Basketball is booming in Britain, and this investment will help take it to the next level, opening up the game to thousands more people right across the country."

This collaboration marks a significant step forward in the global expansion of basketball, promising to bring more world-class basketball to fans in the U.K. and beyond.

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